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The Benefits of an Education From a Culinary Institute

Friday Jan 2, 2009

Whether you take a few classes or get your degree, an education from a culinary institute can have a major impact on many areas of your life. In today’s day and age cooking is rarely a skill that is taught to the up-and-coming generations, and most people learn to cook by trial and error. They cook only well enough to survive. As a result, eating out is becoming increasingly more popular, as people get bored with the meals that their cooking skills, or lack thereof, produce at home. Unfortunately, eating out is also becoming increasingly worse for our health, as processed food, fast food, “super sized” meals, and larger portion sizes become selling points for many restaurants. In this world that we have created, an education from a culinary institute can go a long way toward improving your quality of life.

The first and most obvious way that an education from a culinary institute can impact your life is by enabling you to make delicious, nutritious meals at home. The benefits of this change of pace are numerous. You will save money by making meals from scratch, rather than relying on expensive convenience foods and restaurant meals. With the classes on basic nutrition that is offered by every quality culinary institute, you will be able to feed your family meals that meet their bodies’ nutritional requirements. A goal that most convenience foods and many restaurant meals fail to do; instead they provide only empty calories. Additionally, an education from a culinary institute will give you a repertoire of interesting and varied meals to serve your family, enabling you to keep even the pickiest eaters satisfied. A benefit that many parents would consider the most important of all.

The value of an education from a culinary institute extends beyond the home life; you can also improve your social life by being able to cook well. The expense of going out with friends can put a severe restriction on your social life. However, if you can cook well enough, you will be able to entertain your friends at your own house. Moreover, you will be able to enjoy the expressions on their faces when they see the top quality meal that you have prepared for them!

Of course, another benefit of having an education from a culinary institute is what it means for your career. A good culinary institute will offer a number of programs for career minded students: associate degrees in the culinary arts and confectionary, as well as more advanced programs for more ambitious individuals. These culinary schools offer bachelor’s degree programs designed for students who aspire toward the management of a culinary business. These programs are geared to help students get started on their commercial culinary careers.

However, not every culinary career has to be in an already established business. Getting a degree from a culinary institute is a strong first step to starting a small business. For example, an entrepreneur with an education from a culinary institute would be able to find a chef job with a wealthy family, or even several smaller jobs cooking for multiple families. In addition, having a degree from a culinary institute will give an ambitious entrepreneur the credentials to start his or her own catering business. There are many self-employed or small business opportunities in the culinary field, and entrepreneurs will find that having the right education will open many doors for them.

An education from a culinary institute is an invaluable investment. The savings you realize by cooking meals from scratch and eating in more often will offset the cost of the class, while improving the health and well being of you and your family. And if you are interested in a career in the culinary arts, a degree will give you access to opportunities you would not have had otherwise. As you can see, a degree from a culinary institute will not only pay for itself, but also improve the very quality of your life.


How useful is a Bachelors major in Business Management, minor in Business Accounting?

Thursday Jan 1, 2009

I'm in my first year in my university. I love the business world. Would this degree combination do me any good? I hear a management degree is more of a fall back degree… but it's a genuine interest of mine.

What kind of job opportunities are there for this? And what is the expected entree-level salaries?

Thanks a lot! :)
Or maybe a Major in Business Economics and minor in Accounting. I would NOT prefer this one though, as economics classes are notoriously boooorinnng.

When applying for a job, it doesn't necessarily matter what major you are in so much as what courses you have taken to show your genuine interest. However, in this current economical state, having a major in economics provides a technical skill set that is much more desirable and attractive to firms. Overall, the track your heading on is definitely fit for entering the business world.

Different job opportunities include corporate finance, investment banking, accounting, consulting, etc. Entree-level salaries range from 45,000-65,0000 with major bonuses (depending on which industry you enter). Personally, I'm interested in investment banking, so I can give you an example of what the first-year salary is:

annual salary: 65,000
signing bonus: 10,000
yearly bonus: 90,000+ (significantly less now)

hope this helps


Is a management/business studies degree reputable?

Tuesday Dec 30, 2008

Im applying for university at the moment and Im worried that management or business degrees arent well looked upon. I achieved 3 As for AS level in geography, spanish and economics, I really dont want to sell myself short and end up in a ditch with a rubbish degree and no prospects!! What do u think? Is it a useful degree?

well whether its useful or respectable are two separate questions.

i think that it can be extremely useful. prob make you some good money too. as for its prestige, i have never respected a business major. i think its a stupid subject and its easy. so those are two separate issues.

my major is opposite. it has high prestige. because everyone knows philosophy is hard. it requires difficult readings, concepts, and lots of clear and rigorous argumentation using formal logic

is it useful to sit around an contemplate the nature of reality and of morals? ….. i'll see you at Starbucks! do you want whipped cream on top?


Outsourcing It – is It the Best Option for your Organization?

Tuesday Dec 30, 2008

The word outsourcing is often heard in the world of business today. It is something which has affected the business of almost every nature and every nation. Outsourcing is occurring in almost every country of this world to some extent. There are some leader countries in this field of outsourcing such as India and China. Before moving towards the topic of this article let us first understand what outsourcing is.

What is Outsourcing?
When discussed in simple words outsourcing is simply “a formal agreement with a third party to perform a service for an organization”. A more comprehensive definition for outsourcing would be that outsourcing is the concept of taking internal company functions and paying an outside firm to handle them. It is basically done for the following major reasons:

-To save money in terms of lowering costs

-To improve quality

-To free company resources for other activities such as focusing more on competencies

The concept of outsourcing began with the data-processing industry and today it has spread to vase areas which comprise of tele-messaging and call centers. It would not all be wrong to say that outsourcing is the surge of the next generations. Another name used for outsourcing is off shoring which has the same meaning as outsourcing.
Technically speaking, outsourcing is not merely the contract with a third party to perform a service for an organization, but it also involves transferring a significant amount of management control and decision-making to the external supplier. The process of outsourcing is very much formal like other business processes and it always includes a considerable degree of two-way information exchange, coordination, and trust.
The concept of outsourcing gained popularity in the mid 1990�s since then the trend of outsourcing has increased to a great extent. The reason for this increase in the popularity of the concept of outsourcing was the rapid growth in the number of high-tech companies in the early 1990s that were often not vast or large enough to incorporate and run large customer service departments of their own.
Different Techniques of Outsourcing
The concept of outsourcing was adopted by different organizations in different methods such as in some cases the companies who desired to outsource their customer service:

-Hired technical writers in order to write simplified usage instructions of their products

-Index the key points of information

-Contracted with temporary employment agencies to search for, train and hire generally low-skilled workers to answer their telephone technical support and customer service calls.

The most wide spread method of outsourcing being adopted throughout the world is of call centers. The people employed at the call centers answered the query calls of the customers, where the information needed to assist the calling customer was indexed in a computer system. In most cases the agents were not liable to tell the customers that they were not directly associated with the original manufacturer.

Outsourcing IT
Outsourcing IT is defined as using outside vendors to create, maintain, or reengineer IT architectures and systems. The methods of outsourcing that have been discussed earlier in this article are those which have now become old, one of the latest one is outsourcing IT. The process of outsourcing IT involves the effective management and operation of information technology assets of corporations from a remote location. To explain this concept, consider the example of the management of a computer network of a large corporation which includes outage monitoring, alarms monitoring, remote monitoring of data centers, etc. The nature of these operations is complex and requires a real-time support when needed. Hence it can be assumed that such processes cannot be easily outsourced to places where there is a big difference in the time zones. Such tasks are outsourced to comparable time zone locations, which are competitive.
Outsourcing IT- Is it the best option for your organization?
From all the facts discussed above we can gather that outsourcing IT is beneficial for organizations in many ways out such as:

-Lower costs, which might be due to economies of scale or lower labor rates
-Variable capacity
-The ability to focus on core competencies by ridding yourself of peripheral ones
-Lack of in-house resources
-Getting work done more efficiently or effectively
-Increased flexibility to meet changing business and commercial conditions
-Tighter control of budget through predictable costs
-Lower ongoing investment in internal infrastructure
-Access to innovation and thought leadership
-Possible cash influx resulting from transfer of assets to the new provider (The ABC’s Of Outsourcing)

All of these facts contribute largely to the efficient working of an organization.
Now the question stand that is outsourcing IT the best option for your organization?
To decide on the answer for this question, the organization who desires to outsource its IT must consider the following aspects first:

-Does the organization posses the internal resources to run existing mission-critical systems efficiently?

If the answer to this question is no, then outsourcing IT would be a good step for the organization. As the organization does not have the internal resources that are required to manage its information systems, outsourcing IT would have a positive impact on the efficient running and operation of these systems.

-Is the organization as a whole ready to consider high degrees of organizational and cultural change, in terms of managing its IT operations?
Only when the answer to this question is yes, outsourcing IT would prove to be beneficial for the organization as the people working in the organization would readily adapt to the changes occurring as a result of the IT being outsourced to a third party and work according to the changes

-Does the organization continually need to develop new business and technical interfaces for its day-to-day operations? If yes, is it really more cost-efficient to deploy internal staff to execute these tasks?
When these questions are discussed, it has been observed that if the organization requires dynamic changes in its business and technical interfaces continually, it is better to outsource its IT in order to manage these dynamic changes
-Based on needs and budget, to what extent will the organization’s IT functions be outsourced? (Lam, Outsourcing IT – Is it the Best Option for your Organization)
The organization also needs to decide on the budget and need of its IT functions to be outsourced, it may not be necessary to outsource all of the IT tasks, some minor ones could be performed by the organization itself.
The process of outsourcing IT is not as simple as outsourcing of customer services or other such tasks. It is a complex decision. The decision should be based on a solid understanding of departmental performance. It can be said without doubt that outsourcing IT is the best option for your organization if it lowers costs and increases the efficiency of the IT systems of the organization, such that its productivity increases. It has been found be studies that through the process of outsourcing IT organizations become able enough to formulate competitive strategies that will have a positive impact on their financial positions in the ever competitive global marketplace.
The company which desires to outsource IT must also realize the fact that the total amount of an outsourcing contract is not the exact representation of the money and other resources that the company would be required to spend while it outsource IT functions to a third party.

The Best Places in the World to Outsource IT for organizations
As it has been observed by considering the outsourcing trends in this era, India seems to be leading the outsourcing industry but when we talk specifically in terms of outsourcing IT, United States is the best place, according to A.T. Kearney Global Services Location Index 2005. This index also identified Singapore as the Best IT services business environment. India and China also dominate over the IT services in the Asian region to less extent. Other attractive destinations for outsourcing IT are Central and Eastern Europe but the costs are higher there (The ABC’s of Outsourcing).


Is there any difference between a Business Management Degree/Management Degree?

Sunday Dec 28, 2008

In the UK btw, if that helps…
and which would be better to take?

I would say that they are the same. What you might want to check, however, is whether different pathways are offered within the degree scheme. By this, I mean, in years 2 and 3 will you be expected to "specialise" in a specific area e.g. finance or HRM. Some degrees are more generic and allow you to take a mix of classes in marketing, finance, economics, HRM. But others tend to be more streamlined. If there is a specific element of business you are interested in studying, it's good to check out the course components for the whole 3 years before you commit to applying.
Good luck!


The Four Shifts In Marketing Caused By The Internet

Saturday Dec 27, 2008

No one would disagree that the Internet has changed the way we all view marketing. After 25 years in traditional advertising, marketing and brand building, most of which was spent watching the degeneration of the ad agency model as centric to the marketing process, I now wake up in the mornings with the knowledge that I am ahead.

Let me repeat. I am ahead. And for all those still in the ad agency world I just want to say, I am ahead.

Why? How?

My company has pioneered an Internet Marketing strategy, better labeled as a process known as Non Linear Internet Marketing or NLIM. NLIM is the process of delivering ever increasing, qualified traffic to a targeted website without the use of a Search Engine or Pay Per Click Advertising or Traditional Media.

We use the Internet to deliver traffic to the Internet. What has caused this to be so effective are four major shifts that have occurred in the marketing world. It is imperative for marketers to understand why their jobs are in danger or at least in danger of changing dramatically. Drive traffic to our website, is the order of the day.

Understanding why that is the order of the day comes from identifying and understanding the four fundamental shifts in marketing caused by the Internet.

SHIFT 1 From Advertising to Marketing
Marketing was the naturual evolution of a mediated nation. As media began to spread nationally with radio, television and print in the 1950s, the cost of selling goods took on national boundaries. This meant companies creating new products for sale had much higher associated costs of sales. Higher costs meant more risk. When risk increases, companies become more focused on what they are doing to make money. This focus caused corporations to employ research that told them what the American public wanted; before the product was manufactured. Once a need or desire was identified, the risk of creating a product that met the need was greatly reduced, especially if no other company was doing anything to meet the identified need.

Marketing became the order of the day. Companies who had Vice Presidents of Advertising suddenly had Vice Presidents of Marketing. After all, the number one job of management is to make things predictable according to Peter Drucker. As time evolved, all the major needs and desires of the American consumer were met. Identifying new markets became increasingly difficult. Marketing devolved into a misnomer. It became the process of coordinating sales and advertising and events and public relations. But, identifying opportunities and needs disappeared. There was nothing new under the sun, after all.

The other day, we discovered there were 130,000 searches a month for sausage pizza on the Internet and guess what? There were precious few companies competing for that traffic. A need was identified that no company was aggressively pursuing to fulfill. Our client is much the wiser now. So the circle is complete. The Internet allows us to identify pent up demands with varying degrees of competition. Find a need with relatively low competition for Internet visibility and then simply do the math of Non Linear Internet Marketing to determine how much effort is required to reach targeted sales goals.

SHIFT 2 Content to Connectivity
In the old, traditional media world, there were three television choices: ABC, NBC and CBS. On the weekends, there was one college football game, one pro football game and Heidi to choose from. Sometimes, Heidi even supplanted football. In that world, content is what attracted the eyeballs. This is no longer the case. Now, every website can sell advertising.

If it quacks like a duck, its a good chance its a duck. Every company with a website is now in the media business and every business needs qualified eyeballs. The problem is attracting those eyeballs. With 6 million additional pages indexed by the Search Engine world every day, the Internet will grow to unfathomable numbers. That means it will become harder, not easier to attract the eyeballs. To do so, content is less important. What counts is connectivity: how many places does your link show up and how many places on the Internet can people hear, see, read about you that will cause them to come to your site and eventually buy what you are selling.

Look at the shift to connectivity as a billboard advertising campaign for your city. Your city has roads and highways and intersections that have varying degrees of traffic. So does the Internet. If you could place a billboard at every intersection of your city, you would create a unavoidable awareness for your company. The Internet is no different except that you are dealing with millions of potential intersections and many of them are free and many more millions are waiting for you to create them.

Part of NLIM demands that you create your own intersections, but that is the subject of another article. This shift to connectivity can be seen in cultural phenomenas, like Myspace and Youtube. Content does not exist except for the purpose of connecting people through a common experience or a common set of beliefs.

SHIFT 3 Quality to Quantity
Spelling no longer matters. Spelling is the linchpin of the old world values which are based on the somewhat antiquated concept known as quality. What was the ubiquitous Ford slogan of the last 20 years? Quality is job 1? See where the Ford stock is lately?

In the traditional world of a few TV and radio stations, the standard of quality for what was sent out was very particular and strictly enforced. In the new world of Connectivity, the emphasis is on quantity. Why? Because its not even important whether or not your spelling is correct as long as the link is listed properly.

Email and text messaging will place things like LOL into Websters dictionary in the not too distant future. Why? Because we are able to communicate to more people more often which means we have to IM ASAP. If you dont know what I just said, you are over 35, which makes you an alien to this plan; literally.

Communication is defined in every Communications 101 class on every college campus as a message with a sender and a receiver. It was always assumed that quality was inherent in the message. No longer. Blogs are replacing traditional news sources such as NBC and the New York Times. And most of those blogs are filled with grammatical and spelling mistakes. No one cares. Ask a 20 year old if they read the newspaper and they laugh. Ask them if they watch TV while they are watching TV and they will look up at you from their computer which has 99 percent of their attention; while they are watching TV.

Multi tasking has taken root in all our communications because we are inundated with opportunities to connect to people and websites through our computers. The need for this shift is underscored when you consider the rapid expansion of the web.

SHIFT 4 From Demographics to Words
The most compelling shift in the marketing world involves the queen mother of all marketing icons: demographics. This is easy to understand. If you were responsible for marketing pools, which would you rather have, a TV commercial viewed by a woman 25 to 49, your target demo, or anyone, regardless of gender or age who clicks over to your website? Most products and services have targeted demographics but in reality, those products and services are experiencing great shifts in the targeted demographic anyway.

Take automobiles for example. Just 20 years ago, car dealers laughed at the idea of selling a car to a woman. Then, 10 years ago they laughed at selling cars over the Internet. When someone fills out a form of interest on the Internet, the car salesman doesnt care if its a woman or a man. Its a lead, period.

As our society has become more complex, as vanilla and chocolate has evolved right past 31 flavors to include whatever the imagination can create, as pepperoni pizzas have evolved to include pineapple and chicken, so has the concept of targeted demographics evolved.

In fact, if you look closely enough, those targeted demographics only exist in the traditional media. On the Internet, its about what words you want to own. Word ownership is not something you will hear much about unless you begin to explore the methodology of Non Linear Internet Marketing. All traffic moves on the Internet based on words. Those words take people from site to site. Those words are what the battle for Internet Visibility is all about.

What words do you want to own?


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